Premier NYC Venue for Brand Activations & Product Launches
Rent a sophisticated, multi-floor Midtown loft designed for high-impact retail pop-ups, designer showrooms, and media previews. Our fully equipped kitchens and open-concept galleries provide the perfect stage for your brand’s next activation.
Your Brand, Our Canvas.
LOFT39 offers a versatile, industrial-chic alternative to traditional showrooms. We provide a neutral yet luxurious backdrop that allows your product to take center stage. Whether you are hosting an immersive retail pop-up, a media-heavy brand launch, or a private buyer preview for major retailers, our space is engineered to bring your brand’s vision to life in the heart of Manhattan.
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TAILORED SPACES FOR BRAND ACTIVATIONS & SHOWROOMS
Venue Rental Rates
Natural Wood Floors •. Exposed Brick •. Floor-to-Ceiling Windows
Full Culinary Kitchens •. High-Speed Enterprise WiFi •. Integrated Audio
2ND FLOOR
KITCHEN & LOFT
An intimate, multi-room suite featuring a professional kitchen and dedicated lounge. Ideal for culinary-focused events, VIP breakouts, or private family gatherings.
- Daytime (Ends by 4PM) $400/hr
- Weekday Evening $500/hr
- Weekend Evening $600/hr
3RD FLOOR
SPEAKEASY
A warm, atmospheric space with exposed brick and flexible breakout rooms. Optimized for creative workshops, high-level brainstorming, or moody cocktail receptions.
- Daytime (Ends by 4PM) $500/hr
- Weekday Evening $600/hr
- Weekend Evening $700/hr
4TH FLOOR
WAREHOUSE GALLERY
Our “blank canvas” floor featuring an open layout and industrial character. Designed for large-scale gallery showings, theatre-style seminars, or immersive brand experiences.
- Daytime (Ends by 4PM) $300/hr
- Weekday Evening $400/hr
- Weekend Evening $500/hr
5TH FLOOR
PENTHOUSE & ROOFTOP
The crown jewel of LOFT39, featuring a professional kitchen and exclusive access to the rooftop terrace. Perfect for premium corporate networking and milestone celebrations.
- Daytime (Ends by 4PM) $500/hr
- Weekday Evening $600/hr
- Weekend Evening $700/hr
The Premier Midtown Manhattan Venue for Product Launches & Showcases
LOFT39 is Midtown Manhattan’s most versatile venue for exclusive brand activations and bespoke retail experiences. Located just steps from Bryant Park and Grand Central, our four-floor luxury loft offers a turnkey solution for marketing teams, creative agencies, and global brands. We simplify your activation by providing state-of-the-art kitchens, curated designer furniture, and integrated enterprise Wi-Fi, allowing you to focus on your product. From intimate media previews to high-energy public pop-ups, LOFT39 is your one-stop shop for brand excellence and effortless staging in the heart of NYC.
In-House Rentals & Display Essentials
Skip the third-party rental stress and elevate your brand showcase with our signature in-house furniture collection. LOFT39 provides high-quality farmhouse tables and seating directly on-site, serving as the perfect foundation for product displays and executive meetings. By utilizing our premium inventory, you ensure a cohesive aesthetic while eliminating the headache of coordinating multiple deliveries and rising logistics costs.
Showcase Display Bundle
$500++
INCLUDED
- (3) Modular Display Units
- Minimalist Industrial Aesthetic for Product Placement
AV Presentation Bundle
$350++
INCLUDED
- 75″ UHD 4K Display
- Wireless Microphone and Integrated PA.
Seamless Bar Service
Whether you are hosting a high-stakes media preview or a late-night brand celebration, we handle the essential bar service. From professional staffing to premium glassware, LOFT39 ensures your product launch is supported by flawless service in a high-end loft atmosphere in the heart of Midtown.
Soft Beverage
$10pp++
INCLUDED
- All Listed Soft Beverages & Juices
- Still & Sparkling Water
Beer & Wine
$25pp++
INCLUDED
- Soft Beverage Package
- PLUS All Listed Beers (Pilsner, IPA)
- PLUS All Listed Wines (White, Rosé, Red, Prosecco)
Beer & Wine + 1 Cocktail
$35pp++
INCLUDED
- Beer & Wine Package
- PLUS Choice of 1 Signature Cocktail
Full Bar + 2 Cocktails
$45pp++
INCLUDED
- Beer & Wine Package
- PLUS All Listed Spirits (Full selection)
- PLUS Choice of 2 Signature Cocktails
Catering & Buyout Options
While LOFT39 provides the ultimate bespoke backdrop for your product, we understand that hospitality is key to buyer engagement. Whether you are bringing in a private chef for an executive tasting or choosing from our Preferred Vendor List, our professional kitchens provide the turnkey infrastructure your brand needs for a flawless gastronomic performance during your showcase.
Breakfast
From $17pp++
- Artisanal pastries, bagels, fresh seasonal fruit and breakfast parfaits.
- Add-on coffee/tea service and hot breakfast favorites to enhance your event.
Working Lunch
From $21pp++
- Platters or boxed lunches with signature sandwiches and salads.
- Customize your event with hot entrees, snacks and/or desserts.
Cocktail Reception
From $38pp++
- Passed or stationary hors d’oeuvres, guaranteed to impress.
- Exceptional reception stations and platters to suit every taste.
Custom Activation Layouts & Setup Services
At LOFT39, we offer the flexibility to tailor our multi-floor spaces to your specific brand aesthetic and guest flow. While our loft is delivered in its curated resting state—fully furnished with our signature pieces and ready for immediate use—we offer an optional Custom Floor Plan & Setup Service for those requiring a specific configuration of our in-house inventory. Whether you require a theatre-style presentation for a product reveal or a collaborative lounge setup for a buyer preview, our team handles the heavy lifting. Arrive at a space perfectly arranged for an unforgettable brand activation.
Floor Plan & Setup Services
$250++
INCLUDED
- Custom layout consultation
- Space preset to your plan prior to arrival.
- Venue returned to “resting state” for you.
Off-site furniture storage (subject to additional fees).
Multi-Day Storefront Pop-Up
3-Day Immersive Retail Activation | 4th Floor Warehouse Gallery
$10,000++
- 5-Day Access: Includes (1) Setup Day, (3) Activation Days, and (1) Breakdown Day (8-hour blocks, Sun–Thurs).
- Showcase Staging: 2,500 sq. ft. Gallery with exposed brick, natural light, and hardwood floors.
- On-Site Staffing: Venue Representative present for all 5 days to manage the building and guest flow.
- Layout Services: Complimentary floor planning and physical furniture setup.
- Cleaning: Basic post-event cleaning included.
Included Space Inventory
- Tuck-Away Kitchen: Discreet suite with commercial range, oven, fridge, and dishwasher.
- Furniture & Gear: 8’ Mobile Bar, Lounge Sectional, and Coat Rack.
- A/V & Facilities: Enterprise Wi-Fi, Sonos sound, track lighting, (2) Bathrooms, and Heat/AC.
Access & Care
- Hourly Block: All access days are strictly limited to an 8-hour window.
- Cleanup & Care: While basic cleaning is included, the host is responsible for the removal of all oversized shipping crates and pallets by the end of the final breakdown day.
*Valid Only: Sunday–Thursday | Curfew: 7:00 PM | Block: (5) Consecutive 8-Hour Daily Slots
Ready to Start Planning?
Partner with LOFT39 for your next NYC Product Showcase